Promotion & Tourism

The St Neots Initiative Promotion and Tourism Club brings together local organisations with a shared goal of promoting St Neots as a visitor destination.


Current active members include:

St. Neots Museum

Churches Together in St. Neots

Priory Park Friends Group


The Pightle

Eatons Community Association

St. Neots Local History Society

St Neots Community Archive Group

Black Cat Radio

Crafty Monkey

Similar organisations are welcome to join by contacting us. St Neots Town Council Officers and Elected Representatives are invited to collaborate on common interests at our meetings. St Neots Initiative funds projects undertaken by the group.


The group sets its own goals and manages short, medium, and long-term projects, including: 


Drafting a Cultural and Heritage Strategy for St Neots in partnership with the curator of St Neots Museum, to be published soon.

Enhancing the existing ``Welcome to St Neots`` signs and adding more throughout the town to highlight attractions and activities.

Providing ``Trails around St Neots`` booklets that are popular among visitors and residents.

Offering town maps in the form of ``tear-off`` pads to aid visitors' navigation.

Collaborating with the local history society to install plaques honouring historical people and places, such as the plaque at 28 New Street, which commemorates the late Squadron Leader Victor Ekins, DFC MBE, a Hurricane and Spitfire pilot during WWII.

Trails Booklets

Please note that the following are minus the centre maps. Hard copies, with the maps, can be obtained by going along to:

Much of the above was carried out by Sue Jarrett, who was vice-chair of the Promotion & Tourism group. Very sadly, Sue died unexpectedly but peacefully at home on 10th September 2020, at just 65 years of age.

Sue Jarrett

Sue Jarrett

“September 10th 2020 should be remembered as a very sad day for St. Neots. Shockingly, in the early hours of the morning we lost one of the key pillars of our local community, Sue Jarrett, far before her time. Sue came to St. Neots at the end of the 1970s to start her career as a teacher. She met her husband Dave and they made their home in Eaton Socon.

She was involved in so many aspects of day-to-day life in St. Neots. Many of her former pupils will remember Sue from her years of teaching locally and her commitment to shaping young lives. Sue was passionate about local history and bringing the past to life. It seems such a cruel irony that she has now passed into that history at a young age. I can only hope that many years from now she will be remembered dearly for her invaluable contribution to St. Neots. Many will know Sue was the lynchpin of the Eatons Community Association and there can be hardly a resident who will not have had their life touched by her kindness and enthusiasm over the last three decades. In addition, Sue was heavily involved with the St. Neots Local History Society, the St. Neots Museum, the U3A, and the St. Neots Archive Group. Every organization that she participated in will be left with a massive hole to fill.

Sue was one of those people who get things done.  Her attitude and work ethic are, sadly, increasingly rare. The immense amount of effort that she put into the town trail publications is just one example of how she achieved things, while others of us were still talking about them. 

By the way, the trail booklets are available from St. Neots museum and well worth following by anyone who wishes to learn a little more about the local history Sue was so driven to preserve.

I have known Sue and Dave for over 40 years and came back into regular touch, when I became chairman of the St. Neots Initiative, formerly the St. Neots Town Centre Initiative, and its Promotion and Tourism Working Group, of which she was vice-chair. Indeed we only had our latest meeting on Zoom yesterday, with Sue her seemingly indestructible, enthusiastic self.

We should all be forever grateful for Sue’s contribution to our lives.”

Gordon Round

Chair, St. Neots Initiative 10th September 2020.

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